How Instagram Ads (And My Cognitive Bias) Convinced Me To Buy $100 Leggings
Dec. 15, 2022
Cognitive biases can be particularly troublesome when people are pressed for time, emotional, under stress, or feeling impulsive. In other words, during the holiday season. Everyone likes to believe that they have good judgment – be it about a political belief or confidence that they’ve made the best decision possible when purchasing goods or products. But the reality is that retailers and marketers have nearly perfected using our cognitive biases against us to drive sales and increase profits.