don't let the anchoring bias weigh down your judgment
Helen Lee Bouygues in the Harvard Business Review
Aug. 30, 2022
Even expert decision makers who should know better can fall into the trap of anchoring. That’s the cognitive bias where our minds assign too much weight to information that is easily accessible but unfortunately irrelevant. Anchoring can prove costly in negotiations and key financial decisions. In the Harvard Business Review, Reboot President Helen Lee Bouygues breaks down how better research and critical thinking can help counter this bias.